“Best Rye Whiskey” Now Available as Knob Creek® Rye Launches Nationally

Celebrity Chef Michael Symon Helps Fire Up Launch of Award-Winning Innovation

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“Best Rye Whiskey” Now Available as Knob Creek® Rye Launches Nationally

Clermont, KY (July 24, 2012) – Knob Creek®, the world’s #1 selling Super-Premium bourbon, proudly expands its portfolio by introducing its newest innovation, Knob Creek® Rye. Named “Best Rye Whiskey” at the 2012 San Francisco World Spirits Competition, it is patiently aged to produce a straight rye whiskey with a rich, mature flavor and luxurious finish that whiskey lovers have come to expect from Knob Creek’s award-winning portfolio.

Bottled at 100 proof and made with a blend of the finest quality rye grains, Knob Creek® Rye brings the deliciously rich and savory notes of rye to life in a way that only Knob Creek can. Anthony Dias Blue, Editor-in-Chief of Tasting Panel Magazine, awarded Knob Creek® Rye the magazine’s coveted “Seal of Excellence” and praised the innovation as “the best rye I’ve ever tasted; a masterpiece.” Spicy, yet exceptionally smooth, it can be enjoyed neat or used as a base for mixing distinctive cocktails.

“2012 has been a stand-out year for Knob Creek,” said Fred Noe, seventh-generation Beam Master Distiller and creator of Knob Creek® Rye. “20 years after my father, Booker Noe, first introduced Knob Creek® Bourbon to the world, I am excited to have the opportunity to apply his dedication to creating superior quality whiskey and introduce my latest innovation, Knob Creek® Rye.”

Officially launching at this year’s 2012 Food & Wine Classic in Aspen, Knob Creek teamed up with celebrity chef Michael Symon to unveil Knob Creek® Rye to food & spirits connoisseurs from around the world. As an award-winning chef and restaurateur, Chef Symon believes in using the best ingredients available to create approachable, full-flavored dishes that are deeply satisfying, making him the perfect match for Knob Creek® Bourbon’s big, full signature flavor. This partnership will continue throughout 2012 and include:

  • Knob Creek® Bourbon-Inspired Recipes. Chef Symon will create exclusive cocktail and food recipes for the summer, fall and holiday season.
  • Quick-Fire BBQ Tips. Chef Symon will share his tips for fall grilling with Knob Creek’s Facebook Fans in engaging web exclusive videos.
  • Limited Edition Holiday Labels. Chef Symon will unveil his limited-edition Knob Creek® Bourbon holiday label, which consumers can personalize for the whiskey-lover on their holiday gift list.

“I always say ‘cook with what you love,’ and nothing adds more to a dish than Knob Creek® Bourbon’s big, full, signature flavor,” said Chef Symon. “I use only the highest quality of ingredients, and Knob Creek® is no exception. Whether I‘m looking to add a big bourbon taste to my popular meat-centric dishes or spice them up with a quality rye, Knob Creek® is as delicious in the kitchen as it is at the bar.”

Michael Symon is an award-winning chef, restaurateur, television personality and author. Chef Symon cooks with soul, creating bold, deeply satisfying dishes at his six restaurants in America’s heartland. The Cleveland native shares his exuberant, approachable cooking style and infectious laugh with television viewers as an Iron Chef on the Food Network. Michael recently joined The Chew on ABC as one of the show’s six hosts, and his latest show, Symon’s Suppers, premiered on Cooking Channel in January 2012. Michael’s second cookbook, “Carnivore,” dedicated to meat lovers, will be published in October 2012.

Knob Creek® Rye is available nationally and retails for a suggested price of $40.99 for a 750ml bottle. For more information about Knob Creek® Bourbon, Knob Creek® Single Barrel Reserve and Knob Creek® Rye, go to KnobCreek.com or visit us at Facebook at http://www.facebook.com/KnobCreek.

About Knob Creek® Bourbon

Released in 1992, at a time when the terms “craft” and “super-premium” bourbon didn’t exist, Knob Creek knows what real bourbon should taste like – extraordinary bourbon with intriguing taste and bottled in unique flask shaped packaging, which has helped make it the #1 selling Super-Premium bourbon in the world. Knob Creek® Kentucky Straight Bourbon Whiskey is aged nine years at a sophisticated 100 proof (50% alcohol by volume), and is named after the small town in Kentucky where President Abraham Lincoln was born. In 2011, Knob Creek introduced Knob Creek® Single Barrel Reserve (120 proof / 60% alcohol by volume), the brand’s first-ever single barrel bourbon. Carefully hand-selected, barrel-by-barrel, it’s extraordinarily smooth and nuanced, with even more of Knob Creek® Bourbon’s rich wood and vanilla notes. Further demonstrating Knob Creek’s commitment to crafting superior quality bourbon, Knob Creek® Bourbon, Knob Creek® Single Barrel Reserve and Knob Creek® Rye (100 proof / 50% alcohol by volume) took home coveted Double Gold medals at this year’s San Francisco World Spirits Competition, making it one of the most celebrated portfolios at this year’s competition. For more information on Knob Creek, visit www.knobcreek.com.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Knob Creek® Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey, 50%-60% Alc./Vol. ©2012 Knob Creek Distillery, Clermont, KY. All trademarks are the property of their respective owners.