Press Releases

April 24, 2014

Jim Beam Makes History, Fills 13 Millionth Barrel Of Bourbon

World’s Largest Bourbon Producer Achieves Bourbon Industry First with Milestone Barrel Filling

Read Full Story
April 22, 2014

Pending Acquisition Of Beam Inc. By Suntory Holdings Receives European Regulatory Clearance

Companies Expect Transaction to Close on April 30

Read Full Story
April 21, 2014

Knob Creek® Bourbon Takes to the Air Waves With First-Ever Television Ad

Twenty-Two Years After Pioneering the Small Batch Bourbon Category, the World’s #1 Selling Super Premium Bourbon Highlights its History of Big, Full Flavor on TV

Read Full Story
April 21, 2014

Sauza® Tequila Makes It Better Than Ever With The New “Make It With A Cowboy” Campaign

Introducing the Sauza® Cowboy Who Knows What Women Want

Read Full Story
April 14, 2014

Hornitos® Revolutionizes Tequila With Launch Of Hornitos® Black Barrel®

With Unique Whiskey-Like Aging Process and Taste, Hornitos Black Barrel Already Capturing Major Awards at Prestigious International Competitions

Read Full Story
April 07, 2014

Sauza® Tequila Sparkles With Debut Of Sauza® Sparkling Margarita Watermelon

Sauza® Tequila’s Newest Innovation Is Fresh Off the Vine

Read Full Story
April 03, 2014

Canadian Club Launches “A Refreshing Wake Up Call”

Canadian Club has announced the launch of their new campaign, continuing to position themselves as a refreshing alternative to beer, “like a snowball in the face from a sexy person”.

Read Full Story
March 27, 2014

Maker’s Mark® Unveils Art Installation By Renowned Artist Dale Chihuly In Honor Of The 60th Anniversary Of The Bourbon Revolution

Underscores Ongoing Commitment To Enhancing The Visitor Experience At Kentucky’s Favorite Bourbon Distillery

Read Full Story
March 25, 2014

Beam Inc. Stockholders Approve Acquisition By Suntory Holdings

Beam Stockholders Entitled to Receive $83.50 per Share upon Closing of Transaction; Acquisition on Track for Completion During Week of April 28th

Read Full Story
March 19, 2014

Cruzan® Rum Launches Juicy New Flavor

In Anticipation of Summer, the Pioneers of the Flavored Rum Category Introduce Cruzan® Peach Rum

Read Full Story