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DRINK SMART

drink smart® Principles on Alcohol Consumption
 
We are proud of our proprietary drink smart platform from which we promote activities and efforts relating to responsible consumption. drink smart® raises awareness of important issues around alcohol policy, minimization of alcohol-related harm, and responsible consumption. Our principles on consumption are:
 
  • If you are under the legal purchase age, don’t drink
  • Never drive drunk
  • If you are a legal purchase age consumer that chooses to drink - do so in moderation
  • If you can’t drink responsibly – don’t drink at all  
Examples of drink smart® initiatives
 
Beam Global Spirits & Wine is proud of its efforts to help underwrite America’s first-ever National Center for DWI Courts in a partnership with the not-for-profit National Association of Drug Court Professionals. The program is designed to reduce the incidence of repeat offenders and hard core drunk drivers (drivers with a high blood alcohol concentration). These drunk drivers account for the vast majority of alcohol related traffic fatalities and are the most dangerous individuals on our roads. As many of these offenders may have a problem with alcohol, DWI Courts provide offenders with long-term, on-going re-habilitation by providing solution oriented assistance.
 
Studies show that after one year, graduates of the DWI program are three times less likely to be repeat offenders than those who do not participate in the program. After two years, graduates of the program are four times less likely to receive a new DWI arrest.  
A founding partner of the National Center for DWI Courts, Beam Global Spirits & Wine provides ongoing support to raise awareness for the National Center for DWI Courts as part of our ongoing commitment to eradicate repeat, hard core drunk driving. We have also used the Jim Beam Racing platform and our drivers to bring more attention to the success of DWI courts and their efforts to get the most dangerous drunk drivers off our roads. To link to the National Association of Drug Court Professionals, click here http://www.nadcp.org/
 

Social Responsibility

 
Chris Swonger, Beam Global Spirits & Wine, West Huddleston, NADCP, Robby Gordon, Congressman Don Young (R-AK), Judge Stephanie Joannides and Michael Andretti help launch the National Center for DWI Courts.
 
Beam Global Spirits & Wine demonstrated real leadership in social responsibility in early 2007 by publicly committing to United States Attorneys General that it will comply with advertising placement standards that exceed industry code requirements. Industry critics and Attorney’s General expressed support for the move. From January 1st 2008, Beam Global’s voluntary standards in the United States will restrict our marketing to print, television and radio outlets in which the audience is at least 75 percent over the legal purchase age of 21 years old. This exceeds the current industry standard of 70 percent.
 
On an aggregate annual basis our advertising in the U.S. will reach an audience that is made up of at least 85 percent legal purchase age consumers.
 
To view news release, click here.
 
While the spirit of drink smart® principles remains the same throughout the world, each region creates and customizes how they are translated into  initiatives that best suit their particular market and the issues they face.
 
We fund and actively support social aspects organizations, industry associations and advocacy groups around the world that promote responsible alcohol consumption and responsible marketing. Over the years we have invested millions of dollars to support these organizations to advance the alcohol-related causes they address. Collectively, these include:
 
  • Reduction of alcohol abuse
  • Awareness raising to encourage responsible consumption and hosting
  • Educational tools and seminars
  • Parental guidelines designed to curtail underage youth access to alcohol
  • Binge drinking and excessive consumption
  • Elimination of underage drinking
  • Drunk driving
  • Responsibility messaging on advertising
 
Contact Us
We take pride in being a leader when it comes to responsible marketing and corporate citizenship. We adhere to the strict policies that we have in place around the world, and we take them seriously. If you see an advertisement featuring one of our brands that violates the spirit of our Global Code of Marketing Practice, or any other national code on which you want to comment - we want to hear from you. Please click here to contact us.