Following the acquisition of several leading former Allied Domecq premium spirit and wine brands in 2005, Beam Global Spirits & Wine, Inc. was ideally poised to create a new company from scratch. We embarked on a journey to build a new culture by combining the best features of each organization into a new entity that looks, acts and feels different from either of the previous organizations.
Why make this journey? Because while every organization has a culture, the quality and value of that culture depend on how well it's managed. And we believe investing time and energy to cultivate, build and manage our corporate culture is a worthwhile investment that will deliver a favorable return to shareholders, customers and our employees.
The culture we're building can be summarized in seven "pillars" or tenets that define the way we aspire to work together to reach our business goals:
| Cultural Pillar |
What It Means |
| Brand Led |
- We are focused on the global success of our brands.
- We work across functions and geographies to build global and national brands that drive profitable growth.
- Every function plays a critical role in the success of our brands.
|
| Values Based |
- We uphold our values of integrity, trust and respect in a way that distinguishes us throughout the world.
- Our values are reflected in every aspect of our business, including:
- our business practices;
- social responsibility;
- philanthropy; and
- stakeholder relationships.
|
| High Performing |
- We achieve superior financial results and are widely recognized for attracting and developing outstanding talent
- We reward leaders who set and beat stretch targets while building brands and people.
|
| Trust and Challenge |
- As we move forward together, we expect to challenge one another and be challenged, believing this will produce the best decision for our brands.
- We foster an environment that encourages constructive challenge and dissent based on trust, respect and a shared commitment to our brands.
|
| Common Ways of Working |
- We have a broad, global outlook which fosters the sharing of best practices and common ways of working.
|
| Shared Accountability |
- We work as one team to reach our common goals, developing better solutions from our diverse capabilities.
- We celebrate our successes and learn from our failures as one team.
|
| Global Winner |
- We are a global company, strengthened by our diverse heritages.
- We take bold actions in pursuit of leadership market by market, and consistently beat our competitors.
|
Because we know that words alone cannot change an organization, there is an ongoing effort to identify, prioritize and implement actions and programs to reinforce the cultural pillars.
Culture, like fine wines and spirits cannot be rushed. They are the result of specific conditions, surroundings, climates and maturation times. And just as we'll continue to produce premium spirits and wine with great care, craftsmanship and time, so to will our culture mature in time, steeped in quality, leadership and the rich and varied histories behind our brands.
